Just as he was back from Berlin after completing his filming for Speed Racer, his first international movie, Rain was off to the US for his photo shoots for Calvin Klein advertisement campaigns.
Calvin Klein? The American designer with the midas touch? The man who turn a nobody into a somebody. The man whose ads reek sex.
To quote a web writer “Models in Calvin Klein advertisement campaigns are under the watchful eyes of the entire world and it would be impossible not to be a celebrity after appearing on the cover of any CK ad prints or television commercials. CK models are the targets of the media.”
CK models are phenomenally traffic stoppers. And this time CK chooses Rain.
Calvin Klein has endorsed Rain as his spokesman for his range of apparels. For his ads Rain donned CK jeans, t-shirts, pullovers and jackets. No underwear centerfold spreads like Travis Fimmel who sprawled half-naked in prints. Just decently sober photo spreads but tantalizingly provocative.
Rain sported tinted hair reaching well below his nape, disheveled and untidy, tresses falling teasingly over his forehead, covering part of his face and eyes. This mirror a wild, untamed look. Tattoos are everywhere, boldly stamped on his right arm, nesting on the inside of his right wrist, printed on his left hand and one sits sexily just on his right hipbone. Defiant, rebellious, independent a streak in today’s youth. Rain was also seen wearing accessories like hand bands and necklace, evident of a trendy, urban metrosexual male.
His poses were executed to be provocative, sexual and relaxed. The taut, toned muscles of his chest and flat plane of his stomach was sinfully displayed in jackets. Hipster jeans, unbuckled, pushed low by a hand to reveal the famous white band of Calvin Klein underwear. Looking cool over his shoulder he seemed to say “I look different, feel different in a CK. You wanna try one?” But then, something is missing in all his images. His smile. If he had flashed that charming smile of his, like in the Korean Tourism “Sparkling Korea” ad, that would be devastating.
Thinking over, Rain need not smile in his ads, he just need to smile in his heart. This irresistible offer from Calvin Klein will obviously propel him to international stardom. Most CK models move to be hot commodities in the entertainment arena and Rain will no doubt be any different. Everyone will wonder who this sizzling hot Asian guy is. From the Eskimos to the pygmies, they will want to own a pair of CK jeans.
When Brooke Shields said “I don’t care who wears the pants in the family just as long I wear the calvins” there was a smug on her face. Her provocative 1981 ad, “Nothing comes between me and my calvins” caused an uproar.
Advertisement whether commercials or prints, tap on the emotional juice that is in us, manipulating us to think it is a great product worth spending money on. Whether we agree or disagree, advertisements are here to control our lives.
I will try to fit myself into those jeans. It is so sexy to be wearing one. Well first, I will have to make a few adjustments. Trim my tummy, and have the jeans altered short to accommodate my legs. Hey, how much will it costs? Mine is usually RM9.90 from Carrefour. China-made products really spoil the fashion market. But I want to be sexy. I want to flaunt the valley between my fabulous buttocks when I sit or squat down! And I want to display the tattoo below my navel!
A hot dusty day never seem so cool and clear with CK sunglasses. A filthy man never smell so nice with Crave. You never look so sexy and feel so sexy like Rain in a pair of CK jeans. Believe it or not, you make your own judgement. Just follow the flow and be IN.
Calvin Klein? The American designer with the midas touch? The man who turn a nobody into a somebody. The man whose ads reek sex.
To quote a web writer “Models in Calvin Klein advertisement campaigns are under the watchful eyes of the entire world and it would be impossible not to be a celebrity after appearing on the cover of any CK ad prints or television commercials. CK models are the targets of the media.”
CK models are phenomenally traffic stoppers. And this time CK chooses Rain.
Calvin Klein has endorsed Rain as his spokesman for his range of apparels. For his ads Rain donned CK jeans, t-shirts, pullovers and jackets. No underwear centerfold spreads like Travis Fimmel who sprawled half-naked in prints. Just decently sober photo spreads but tantalizingly provocative.
Rain sported tinted hair reaching well below his nape, disheveled and untidy, tresses falling teasingly over his forehead, covering part of his face and eyes. This mirror a wild, untamed look. Tattoos are everywhere, boldly stamped on his right arm, nesting on the inside of his right wrist, printed on his left hand and one sits sexily just on his right hipbone. Defiant, rebellious, independent a streak in today’s youth. Rain was also seen wearing accessories like hand bands and necklace, evident of a trendy, urban metrosexual male.
His poses were executed to be provocative, sexual and relaxed. The taut, toned muscles of his chest and flat plane of his stomach was sinfully displayed in jackets. Hipster jeans, unbuckled, pushed low by a hand to reveal the famous white band of Calvin Klein underwear. Looking cool over his shoulder he seemed to say “I look different, feel different in a CK. You wanna try one?” But then, something is missing in all his images. His smile. If he had flashed that charming smile of his, like in the Korean Tourism “Sparkling Korea” ad, that would be devastating.
Thinking over, Rain need not smile in his ads, he just need to smile in his heart. This irresistible offer from Calvin Klein will obviously propel him to international stardom. Most CK models move to be hot commodities in the entertainment arena and Rain will no doubt be any different. Everyone will wonder who this sizzling hot Asian guy is. From the Eskimos to the pygmies, they will want to own a pair of CK jeans.
When Brooke Shields said “I don’t care who wears the pants in the family just as long I wear the calvins” there was a smug on her face. Her provocative 1981 ad, “Nothing comes between me and my calvins” caused an uproar.
Advertisement whether commercials or prints, tap on the emotional juice that is in us, manipulating us to think it is a great product worth spending money on. Whether we agree or disagree, advertisements are here to control our lives.
I will try to fit myself into those jeans. It is so sexy to be wearing one. Well first, I will have to make a few adjustments. Trim my tummy, and have the jeans altered short to accommodate my legs. Hey, how much will it costs? Mine is usually RM9.90 from Carrefour. China-made products really spoil the fashion market. But I want to be sexy. I want to flaunt the valley between my fabulous buttocks when I sit or squat down! And I want to display the tattoo below my navel!
A hot dusty day never seem so cool and clear with CK sunglasses. A filthy man never smell so nice with Crave. You never look so sexy and feel so sexy like Rain in a pair of CK jeans. Believe it or not, you make your own judgement. Just follow the flow and be IN.
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